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Attract top student talent with a personalized approach

Improve your enrollment yield, overall or among targeted student segments

Most Institutions today:

Undifferentiated marketing to prospective students

Manually collecting & curating content, drawing from a limited set of sources
Sparse data on prospects and what they care about
Broad group targeting with “one size fits all” content, competing with many other schools
Little or no learning of what works at the individual level

With Outpace personalization:

A compelling value proposition for each student

Tapping full spectrum of content, automatically collected & classified
Using richer data from multiple sources
Individually targeted with person-specific content
Automated feedback and learning at the individual level

Collect and classify content

  • Aggregate all of the relevant content from the university community (news, publications, research, events, etc.)
  • Classify and ‘tag’ content automatically for targeted use
  • Provide editorial tools to accept or decline specific pieces of content
  • Build an ‘intelligent’ library of available content to deploy in a targeted manner

Aggregate prospect data and make it useful for targeting

  • Merge available prospect data from relevant sources, both internal and external
  • Easily add new sources
  • Transform data into drivers of preferences for each prospect
  • Create master database of prospect information preferences

Communicate with prospects in a truly individualized manner

  • Deliver personalized messages to prospects based on their specific interests (via web, email, direct mail, or other channels)
  • Modify targeting next time reflecting responses to prior communications and any other prospect changes

Analyze results and automatically learn

  • Understand what content types resonate with each prospect
  • Automatically provide feedback into future prospect targeting