to profitably increase sales, both direct and indirect (e.g., channel)
Expand share within existing customers
Acquiring new customers
Identify and re-activate dormant customers
Within first 6 months of implementation at Fortune 500 company, selling app drove:
"With the new selling app I feel confident in setting realistic New Business Development goals for my sales team. Warm calling is much more productive than cold calling"
"The selling app can uncover key opportunities where and when we need the business"
"I spend the same amount of time on business development; however I get more done as the tool has increased my efficiency"