Outpace Systems, Inc.

What we do

STRATEGY
Develop a personalization and targeted marketing roadmap to prioritize the largest and easiest to capture opportunities while ensuring a pathway for continued improvement

DEVELOPMENT
Our top-notch agile development team builds on your existing infrastructure to rapidly enable personalization and targeted marketing programs. We can integrate personalization into email, web, mobile, call centers, kiosk – and more – and we have delivered over 2 billion personalized messages.

DATA WRANGLING AND TRANSFORMATION
‍Is your customer and transaction data a fragmented mess? We are deeply experienced in assembling, cleaning, and transforming data so that business initiatives do not need to wait for a data infrastructure project.

TEST AND ITERATE PILOTS
‍Rapidly test, measure, and iterate new personalization capabilities – adjusting algorithms, data, and content based on real performance to build successful programs that prove themselves in the real world.

ALGORITHMS AND ANALYTICS
‍Deploy Outpace algorithms or algorithms from your data science team to drive omnichannel decisioning in your personalization and targeted marketing programs. Click-based attribution? Impression-based attribution? Lifetime value model integration? Bring it on.

PERSONALIZATION PLATFORM
‍Outpace’s omnichannel personalization platform complements your existing tools such as Adobe and Salesforce to enable large-scale data transformation, a common data set driving all personalization, and integrated algorithms coherently driving all channel touchpoints.

OPERATIONS
‍We can run the core personalization platform and worry about monitoring business and operational performance, so that you can focus on driving results.

What we believe

FOCUS ON VALUE
‍Prioritize the easiest-to-accomplish high value opportunities. Drive key metrics through a “test and refine” iterative approach with relentless focus on the desired business metrics.

BIAS TOWARDS DOING, NOT PLANNING
‍Plan and design only to extent necessary to ensure a strong long-term roadmap. In personalization, most learnings come from the results of real-world tests – so get to real world tests as quickly as possible.

BUILD INCREMENTALLY AND QUICKLY
‍Deliver capability in bite-sized chunks to avoid long periods of investments without results. Incorporate the learnings from each incremental step into the planning for the next step.

LEVERAGE EXISTING INVESTMENTS
Avoid infrastructure re-work where at all possible to save time and money – leverage what is already in place.

WIN ADOPTION THROUGH SUCCESS
Customer-centric personalization programs inevitably raise organizational questions across marketing, channels, and products. The best way to win adoption is through demonstrated success in improving business performance.

BLEND HUMAN AND MACHINE
‍Drive personalization through data-driven algorithms and machine learning, but also use technology to enable the improved performance of the critical human roles of creating messaging and content to drive customer behavior.

BUILD CAPABILITIES AND PROCESSES
Personalization and targeted marketing is not solved by the one-time implementation of an algorithm in a channel – it is a long-term journey that requires building organizational and technical capabilities over time

Who we are

Outpace delivers through a tightly coupled Business Team and Development Team.

BUSINESS TEAM
The Business Team consists of consultants who serve as the primary client interface for planning, design, problem solving, capability building, and defining performance metrics. The team serves as the interface to the Development Team to ensure efficiency and focus on the highest value deliverables.

DEVELOPMENT TEAM
The Development Team consists of agile development specialists working towards daily and weekly deliverables for rapid iterations of new capabilities. The team is highly experienced, onshore, and has very low communications overhead for fast results.